Riding in cars ...

... with baking mixes. Those days, running a company was not merely about managing it. Quite on the contrary: hands on was the motto for everyone. Even for Kurt Thiele, who himself delivered the products to the stores in our first truck – an old Opel Olympic.

Later on, 6 of these trucks were equipped with billboards and the driver proclaimed per mike: “KATHI flour - quick and easy - gives your cake the perfect power. Everybody should essay - KATHI cakes right away. KATHI cake - is loved by your family the moment it’s baked!”